DELL COMPUTERS

With Dell UK's singular focus on the customer, the model takes five basic tenets and creates a unique way of buying and selling technology. That not only sets Dell UK apart, it means that the customer experience is revolutionary.

With the power of direct and the Dell team of talented people, Dell UK are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use.

The five tenets of the model are:
Dell Computer UK - Most Efficient Path to the Customer
Dell UK believe that the most efficient path to the customer is through a direct relationship, with no intermediaries to add confusion and cost. We are organized around groups of customers with similar needs. This allows their teams to understand the specific needs of specific customers - without customer needs being "translated" by inefficient resellers and middlemen.

Dell Computer UK - Single Point of Accountability
Dell UK recognize that technology can be complex, so they work to keep things easy for our customers. They make Dell the single point of accountability so that resources necessary to meet customer needs can be easily marshalled in support of complex challenges. Dell customers tell us they want streamlined and fast access to the right resources; direct provides just that.

Dell Computer UK - Build-to-Order
Dell UK provide customers exactly what they want in their computer systems through easy custom configuration and ordering. Build-to-order means that we don't maintain months of aging and expensive inventory. As a result, we typically provide our customers with the best pricing and latest technology for features they really want.

Dell Computer UK - Low-Cost Leader
Dell UK focus resources on what matters to their customers. With a highly efficient supply chain and manufacturing organization, a concentration on standards-based technology developed collaboratively with our industry partners, and a dedication to reducing costs through business process improvements, Dell consistently provide our customers with superior value.

Dell Computer UK - Standards-Based Technology
Dell UK believe that standard technology is key to providing our customers with relevant, high-value products and services. Focusing on standards gives customers the benefit of extensive research and development from Dell and an entire industry - not from just a single company. Unlike proprietary technologies, standards give customers flexibility and choice.